12. June 2026
Many international research projects, market studies and consulting assignments assume that people will openly share their views when asked. My experience in Africa and other non-Western contexts suggests that reality is often more complex. The quality of the information collected depends not only on the methodology chosen but also on whether that methodology is compatible with local communication patterns, trust-building processes and culturally appropriate ways of sharing information. In some...
Primary · 02. October 2024
Cultural norms of foreign cultures cause tensions and misunderstandings in international teams. To prevent the negative impact, help your teams develop their cross-cultural skills.
Primary · 27. September 2024
Personality tests should be complemented by cross-cultural training for teams to effectively work together
Primary · 18. July 2024
Are all categories of discriminated people the same across the world? Should companies contextualize their diversity and inclusion policy?
13. May 2024
Ennio displays disrespect during discussions. Pierre exhibits a pronounced ego. John tends to withhold his opinions. Teresa tends to speak only to support her boss. Mark is overly critical. Antonio consistently arrives late and shows a lack of concern. Susanne struggles with autonomy. Tadashi's thoughts are often inscrutable. Matthew finds humour in his boss's complaints about his performance. Paula questions her boss's trustworthiness. Elisabeth lacks clarity in her speech. Lucy was not...
09. January 2024
Leadership skills training should help leaders assess what an effective leader is based on the cultural context and social norms of their followers and teams
21. August 2023
Cross-cultural skills are critical to truly embrace diversity and inclusion
04. May 2023
Vous avez décroché un emploi de l’autre côté de la frontière! Félicitations! Vous êtes frontalier, et donc vous avez maintes fois visité vos voisins pour un peu de tourisme ou pour du shopping. Comme vous parlez la même langue, vous n'avez aucun souci à vous faire quand vous communiquerez avec vos futurs collègues. De plus, votre fonction sera la même et donc vous ne doutez pas un instant que vous pouvez rester vous même en travaillant de l'autre côté de la frontière. Vous...